WoLF Scoring with Social Media

WoLF Scoring with Social Media

WoLF Scoring with Social Media 1788 2048 CWESN

Media coverage of women’s sport is something that most women’s sport organizations struggle with globally.

With a little innovation though, Women’s Football League Media manager, Jinelle James effectively combatted that issue through social media.

“One of the major highlights of the league this season has been the use of social media; facebook and twitter, to drive engagement of the league,” said James. “Through these mediums a lot of networking took place which greatly benefitted the league and brought greater awareness about women’s football and our players.

James’ efforts included timely score updates of daily matches, photos that she took her self, fixture updates, short video highlights of the matches as well as interviews with players.

In addition to media efforts, the Japs sponsored league also held a boat cruise to raise funds during the season.

This years’ competition also saw the inclusion of players from St Vincent and Puerto for the first time. James explained that this not only provided the opportunity for players from other Caribbean islands to play at a much higher level than if they were at home, but it also helped to raise the quality of competition in the league here.

Also coming out of the league for the first time was the ability of U20 players to vie for selection on the national team. “The League has helped to give players who would not normally be seen an opportunity to vie for a spot on the Women’s National U-20 Team,” explained James. “In the preliminary round of the Women’s U-20 World Cup Qualifiers, 50% of the team came from the League in, Shuntele Baptiste, Otisha David, Leah Pope, Chelsea Gibbs, Asha Jones, Jennette Wilson, Tkeyah Phillip, Akilah Sparks and Rhonique Alexander.

Additionally, it was found that three teams consisted of players who averaged 14 years of age. The discovery James said, prompted league officials to introduce an U15 and U17 league which will serve as a breeding ground for senior teams, which she hopes will partner with the younger teams.

James explained that a competitive league plays a huge role in the development of women’s football and the WoLF is definitely doing its part with regard to providing an opportunity for players to be selected on the various national teams.